All participants of interview process are known as interviewees and all statements of interviewees have been presented in this chapter for in-depth analysis of CRM activities in Sainsbury and its importance for regaining leading position in the retail market of the UK.
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First question was based on the perception of managers regarding CRM system of Sainsbury. It is found that managers of the Sainsbury replied that the company has effective CRM as compared to other retailers. In additions of this, Sainsbury uses loyalty programs such as membership cards and nectar cards under its CRM strategies. This system provides useful information about customers and their changing needs. For more Findings from Interview and Questionnaire Assignment Help Experts Malasiya.
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